General Practice Cares - a new campaign launched by Londonwide LMCs

Londonwide LMCs, which represents the capital’s 1350 GP practices has launched a patient information poster campaign to help patients and the public understand that across many GP practices, the staff are caring, hard working, dedicated and focussed on patients’ needs.

The campaign has been rolled out across family doctor surgeries in every London borough over the last few weeks. The reaction to our campaign has been fantastic, with GP Online referring to it as "brilliant". GPs across London have congratulated Londonwide LMCs on the success of the campaign. Specific media and public reactions to the campaign can be seen in more detail on the media and public reaction links at the bottom of this page. 

Dr Michelle Drage, Chief Executive of Londonwide LMCs, says: “Day in day out in doctors’ surgeries across London, GPs want to be able to spend more time with their patients and less time on red tape.  It’s a fact that 9 out of 10 NHS patients are treated by GPs, not hospitals and not A&E.  Despite the anti-GP political rhetoric and some media coverage, the reality occurring in busy GP surgeries day in day out is one of doctors, nurses and practice staff doing their very best in difficult circumstances, despite workloads doubling in recent years”.

Dr Drage adds: “Across the UK, 1 million people will see a GP today. General practice cares about the whole person, not just their symptoms and will continue doing this for the young, older, vulnerable and chronically ill patients across the

Latest campaign activity:

August 2013 GP workload survey results show doctors find amount of work "unmanageable"

GPs in London are under more pressure than ever to deliver on an ever expanding range of services and like all of the NHS general practice is feeling the strain. As the professional voice of general practice in the capital we undertook a survey of GPs in the city to identify whether doctors are feeling the strain and what the primary causes might be.

666 London GPs responded to this survey, of which two thirds were partners and one third were sessional.

Media coverage on our GP workload survey:

Pulse Magazine (link 2, link 3)
London Evening Standard
The Daily Telegraph
Practice Business 

We have produced two patient information posters which you might like to display in your waiting rooms as part of a campaign to put the record straight about the value of General Practice. In addition, do feel free to use the messages on the posters in other ways, perhaps on your electronic patient displays or on your practice website. No doubt you are as sick as us of the anti-GP rhetoric in some of the media. We think it’s time we put the record straight about General Practice.

Both posters are available as to download as a PDF and hard copies have been sent to all London GP surgeries.

If you haven't yet received your hard copy, please contact

We have also made these posters available in landscape, optimised for viewing on digital displays in practices. Thank you to a Practice Manager in Tottenham for this great suggestion.

As part of our General Practice Cares campaign to communicate the enormous value of general practice, we intend:

  • Producing a series of patient information posters for practices
  • Generating local media coverage
  • Encouraging the medical press to expose the realities of life in the surgery today
  • Surveying our constituents on their extra workload etc and using the results to generate further media coverage (GP workload survey results now available)

Do let us have any feedback you may have on the posters and our campaign. We know your LMC and the Communications Team here at Londonwide LMCs would value receiving your feedback at

You can join the conversation on Twitter via #generalpracticecares

If any practices would be keen on liaising with us in generating some positive local media coverage on, say, a day in the life of a GP or practice nurse or receptionist – to demonstrate the complexity and intensity of your work, Sue Broome, Director of Communications on 020 7387 2034 ext 253 or at, would appreciate hearing from you.


Last updated : 25 Nov 2013


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